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Animal House

Animal House

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It traces Brown’s life from being a cocky kid in Leeds with a passion for football and fanzines to a media wunderkind who was appointed features editor of the NME at just 22 and helped define the 90s with Loaded before he’d hit 30.

Animal House (2021) is the creator and editor James Brown's story of his humble beginnings in Leeds, to becoming become features editor at NME, his three years at the helm of Loaded, his tenure at GQ and his battle with the alcohol and drug addiction that very nearly consumed him. Brown’s claims that he was “trying to create a magazine that competed with Rolling Stone” are a contrast to the way Loaded was often portrayed at the time: as sexist and moronic. For a teen-come-twentysomething, Loaded magazine was the bible of all things music/sport/fashion/film and gonzo journalism right at the centre of what would be known as 'Cool Britannia'. At first this book seemed like it was right up my street, especially given that I had actually completed some work experience as a late teenager at Loaded magazine.It all takes its toll and eventually he exits the NME for pastures new, leaving the NME with a circulation fifty thousand copies a week healthier than when he joined the paper. But asked if he has regrets about any of the stuff they published – even the glorification of the drugs that nearly killed him – Brown pauses, laughs and says no. I mean, we once got Olympic athletes and sports stars to comment on the technique of the stick men on Fox’s Sports biscuits!

This is a very well written account of a glorious time in modern history, one that is personal to me anyway as a rabid subscriber to the mag in its genre-shaking first three years. Occasionally, I slip outside to the fleshpots of Soho to attend a premiere or appear as guest on daytime television. He tells me he’s finished his book, the one about the bloke who started Loaded, who went on tour with U2 and was in a ballet with The Fall, who played football with The Cult, drank liquid acid with the Beastie Boys, and discussed the debatable merits of hot or cold lamb over lunch with Michael Caine. He created the award-winning and hugely popular loaded magazines, and went on to edit British GQ where he launched the Man of The Year Awards. The Chalke History Festival announces a new name, new look, and tons for history buffs to get their teeth into!Bookplates are official labels which are signed by the author and then fixed to the title page of the book.

Animal House is great at conveying the social changes of the 90s and the buzz at the time: Conservatism was on its last legs, while the public got to experience cheap flights, the ecstasy boom, the Premier League and the early days of the internet.I’ve never brushed shoulders with royalty and I’d prefer it if the Royal Family invested a lot of their wealth in helping our schools and health service, so no, I don’t think my political outlook has changed since I was down the front of the Redskins or New Town Neurotics at the Hull Trades and Labour club. His writing was still much in demand though and he still knocked out the occasional article for the likes of the Times. Loaded 's unexpected success legitimised (and paid for) James's lifestyle, and it wasn't until he crashed and burned at GQ, and went through rehab, that any sense of perspective kicked in. Loaded's unexpected success legitimised (and paid for) James's lifestyle, and it wasn't until he crashed and burned at GQ, and went through rehab, that any sense of perspective kicked in. He doesn’t stand outside looking on admiringly though, he kicks open the backstage door and gets wasted with the best/worst of them.

About the Author: James Brown worked on the NME, founded loaded, Jack and Leeds, Leeds, Leeds magazines, and was Editor-in-Chief of British GQ. Why mention his media power list position at all, if only to claim he doesn’t give a fuck in the next sentence?The story of James Brown’s meteoric rise to the top of the publishing industry, and his subsequent crash, burn and re-birth, is unflinchingly documented in his newly published autobiography, Animal House: Music, Magazines, Mayhem. Since the turn of the century, his only notable vices, as far as I can see, have been Red Bull, Chocolate Hob Nobs and Leeds Utd. Whether that works for you will depend on your enjoyment of seeing how functioning alcoholics can pull their shit together to craft great copy. It is done seamlessly, giving us an taste of his formative years and simultaneously quenching the thirst of those of us keen to drink in his anecdotes about Pop Will Eat Itself, The Three Johns and The Redskins.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

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